There are so many online stores now, you can buy anything to everything on this world wide web. This in turn brings good amount of work for the “Web analysts”, who then starts investigating, Churning millions of data’s. When you enter a hyper mall and just do window shopping, there are very few chances that you will be noticed by shop owners. Unless you have been given a membership card, with advance RFID or something like that. But when you go to an online store, start from your landing page ” Your Watched” !

Web analyst can track your movements like, what page are you viewing, which page attracted you, are you shopping or just looking at videos etc.. This would help the analyst and the web owner to optimise the web site in accordance to the customer’s view point.

But the issue is, abandonment rate. well let me explain by an example. If I go to Amazon.com and start browsing for say a novel ” ABC”  and then I find that novel and then I add it to my cart, then while filling up the required information, suddenly I drop this idea of buying and leave and go to some other site or just close the window. This is called abandonment. Not necessary that, only if you drop the idea of buying is called abandonment, even when i set the conversion or rule as filling up the form, survey or subscribing to my newsletter and in the final stage you dont finish the rule.Its the same.

There is a report that, if we remarket to those who have abandon the cart within a day or even better on the same day, then there are chances that people would come back and finish the process. If we do it, after 3 days the chances is very less.

Forrester reports that an immediate follow up to an abandonment (within 30 minutes) of an abandonment would generate a staggering 89% open rate, and conversion of 26%.

Here is a small chart which explains by itself:

Email response rates chart

Source: Website Conversion

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