Brand! Brand! Brand!. Everyone wants thier logo’s to be the best one. Gaining the entry into the people’s mind is the most important objective for any company’s logo. A simple design can be the best design, but not all the times. Well to give an example of a simple which is more powerful I can say ” Mercedes” dont you agree with me ?Mercedes-logo-crom but the real story behind the logo and the name:

The name Mercedes came form Emil Jellinek daughters name Mercedes. Emill Jellinek was working with Gottlieb Damiler in racing car production. Brand name Mercedes is today best known via three pointed star symbol wich reperesnts Emill wish to bulid motors wich can be used on wather, land and air. Mercedes benz emblem was latter combined with Benz laurel wreath, symbol of victory and glory, in 1926.”

Designing a logo requires lots of enthusiasm and knowledge about the market and more importantly the ability to read people’s mind. This job is normally given to the advertising agencies, who think they have the expertise in designing the logo, brand name etc.  So, deciding which advertising company to recruit is always a major question. So here are few tips on how to choose the ad agencies..

“So how does one determine which organization would best serve your needs? First, you must carefully assess your needs so that you know what you are seeking. Once you have done that, you should make your selection based on the following:

* The types of branding projects they have done most often and most successfully (e.g., brand audits, brand strategy development, brand identity systems and standards, advertising campaigns, simple logo design, etc.)

* The types of people they employ and which of them would be assigned to your project (e.g. marketing researchers, brand strategists, graphic designers, copy writers, direct marketing experts, web marketing specialists, account executives, social media experts, etc.)

* Ask for specific, detailed client case studies coupled with client contacts for those projects so that you can confirm with previous clients just what the organization/consultant did, how they did it and what its outcome was.

The bottom line: If an agency has a hammer, it will treat everything as a nail. If it has a screwdriver, it will treat everything as a screw. Find out what tools, skill sets, and types of projects the agency or consultancy has focused on. In this way, you will know whether they are capable of helping you.

Finally, watch out for companies that “knock your socks off” with highly polished and compelling presentations delivered by their business development team, a group that you are likely not to see again after the business pitch. Ask to meet the people who will actually be assigned to your project. If they are labeled ‘Guru’s’ be sure you know what their actual level of involvement with your brand will be.”  Courtesy : Branding Strategy

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