Today, I came across a beautiful and more innovative branding activity by McDonald’s here in Chennai. All the metros had atleast one McDonald’s, but Chennai was an exception but now, after a long wait ie: after 11 years of their first outlet in Delhi, they came to Chennai, they are planning to open one in Coimbatore too. You can read the story here. Also there is an interesting story here, where they auctioned one burger for INR 400,000,  they did this for a good cause. All the money was given to charity.

Now they are opening one more outlet in Chennai. Its coming up in Anna Nagar. According to some sources, opening date is 4th of July ( That’s today! 😀 Yey!).

Good initiative by McDonald, (look at the pic) they placed a huge Mc Donald’s clown at the top of the building which is visible to everyone.  The interesting part is, it waves its right hand 😉 ha ha sounds funny thou, thats really innovative.

I shot with my mobile, when I was waiting at that signal today. Isnt this cute?

070409095427 The Side effect: Lot of bikers were constantly looking at this even when they were driving. this is really dangerous, it diverts your concentration. This was the main reason for the state government  to remove all the banner ads in and around Chennai city.

I would like to see some good innovative ideas coming up. Yey!

Chennai you always Rock!

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