Posts from the ‘Books’ Category

Its really a ‘worthy’ move for me !

I am finding new me in me. I was not like this a year ago, well I am stating all this in a positive note. The major change I am seeing in me, is the reading habit which has grown a lot in me. I was mentored, adviced and also received few friendly opinions too, which helped me in getting to know more about the importance of reading, the habit of reading to be more precise. There were few pals of mine, who were constantly reading either novels, articles etc; but I was more on outdoor sports, having a notion that, reading will never suit me.I had this notion, reading is just an activity which helps to kill time similar to playing or watching tv, but now I realised that, its more than killing time.

I would like to quote here ” Your mind is like a parachute which works best, when its open” . This is so true. How to open your mind? the answer is “Read as much you can” . It can be anything, any topic of your interest, our even some unknown topic which will help you to make the topic as known topic when your done with it ;).

Actually I should thank my close friend, who helped me to inculcate this habit into me. Continued, with reviews on various books etc which made a great impact on my thalamus :D.

I agree to this statement ” known is a drop and unknown is an ocean”, still I have got long way to go. Thanks to Internet, you have lot of information at your finger tips, you just need to known how to extract the data what you need. I donno why I am writting all this, but I just wanted to make an entry so that one day I can come back and see myself where I am stading .

Why and who should know about Web Analytics:

  1. You can identify which site referrer is sending traffic and revenues to your site.
  • You never know from where your getting the traffic, is it from Google search engine, or any other search engine or is it from some other site, is it from any of your affiliates. So when we start using web analytics, we can track it down.
  1. You can see which product or service is more viewed or liked.
  • There might be thousands of products displayed in your site or there might be different services offered to your customers, but with the help of web analytics, you can see which is the most popular service or the product(s). so you can concentrate on that particular service or product.
  1. If you had done any kind of marketing campaigns, who could know which one yielded more results.
  • You must have done lots of e mail campaign or done any kind of promotional campaigns for your company by online method, you can see the ROI of those campaigns using this analytics. This will tell you which the best campaign was.
  1. You can measure the impact of the online channel in general; see how your online business is doing.
  • This tells you how your company is doing in the online stream in general, should you concentrate on brick and mortar method of doing business or should you go with online alone.
  1. You can see your potential target customers, and try to get business from them.
  • You can see who will be your customers, prospective customers, members etc. you can see from which place are they from. So you can immediately convert those prospective ones to your real time customers.
  1. You can analyse your visitors click stream, see which pages, links they click.
  • This is self explanatory, you can generally see which pages they click and how long they stay in that page and where do they go from that page.
  1. You can also start cross-selling, by giving some recommendations on other products, when your selling your product(s)
  • If your company has lots of products in the same category, you can start cross selling. Why don’t you suggests or give some recommendations of products to they customers when they buy any product from your website?
  1. You can see if you need to add any new stuff to your site, like new theme or content in general.
  • Again, this is self explanatory. You can think on adding new stuffs to your website or enhance the site by adding new themes or pattern etc..
  1. Sometimes visitors uses some keywords in your site, you can track them in order to develop new product line from it.
  • Grab those key words; they are so vital that you can use those keywords for your Google ad word marketing too. You can develop some products too.
  1. Last but not the least, you can find errors in your pages, Website.
  • To err is human, so find those errors and make your site beautiful.

We can add more reasons, but these should be in your top of your mind always.. Now lets see WHO should use this..

Who should use Web analytics?

Anybody can use it, but it would make sense if these guys use them.

  1. Do you have a website, where you’re generating income?
  2. You have high traffic counts, but low conversion?
  3. Do you do any e mail marketing campaign?
  4. Are you planning to rebuild your site?
  5. Are you using any paid search engine campaign?
  6. Or you’re interested in web analytics like me? J

Well guys, I think in today’s post you must have got some basic clues like, what is web analytics is all about.  Its really fun reading about this topic, will keep you posted on more about web analytics.. Well just to preview about tomorrow’s post: will be discussing on various terminologies, jargons in web analytics.

Got anything to share? Your comments are welcome J

Web Analytics – Valuable Books !!

I started my journey towards Web Analytics.. made some basic research, got vital links, got good e books. Now I just need a web site, so that I can use google analytics and start directly (thinking how to get some practical training) along with good reading… For people who are looking for some basic info on web analytics, I would suggest these as “Must read” books.

1. Google Analytics – Mary E Tyler and Jerri L Ledford.

2. Web Analytics for Dummies – Pedro Sostre and Jennifer LeClaire.

3. Web Analytics- an hour a day – Avinash Kaushik

You can start with “Web Analytics for Dummies” and then move further.. Will keep posted on my progress. Happy reading …

Got any thing to say ?? Would love to read your views…