Posts from the ‘Web Analytics’ Category

Abandonment Reasons revealed

In my earlier post, I had written about the abandonment rates and then remarketing to those people, who had left your website. Now I would like to throw some light on ” Why there is abdonment?”  Why is that people tend to leave your site at the last moment. Here are some data’s:

  • 46% of online shoppers said high shipping charges were a “very important reason” for emptying carts.

Now you guys have to think innovatively how to solve this problem. Now everyone are trying to reduce thier expenses. So any user generic discounts can be given, like people who shop more than $X they are entitiled to get “free shipping”

  • Want to compare with other shops – 37% ( People tend to compare and buy the product, so when they go away from your site, some history has to be saved, so that when they return to you site, they dont have to start from the scratch. May be the page previous to the billing information can be saved)
  • Lack of Money – 36% ( this is were your pricing comes in, do you have a killer price then do offer it)
  • Want to shop Offline – 26% ( People tendency is that, they would love to shop offline, may be with their family members or friends. So do you offer your product offline too? if you do, then your doing really good.)
  • Couldnt find the preferred pay option – 24%( haha, there are so many reasons people find in your site, dont they ? well, you need to double check with all the payment gateways, if they are all working fine with different kinds of cards. Now a days some companies are also accepting debit cards, thats something good news to me! 🙂 )
  • Items unavailable – 23% (Oh dear god, this shouldnt happen at all, this will take away all the trust which was there with your company, need to have a serious look at this.)
  • Couldnt find customer support – 22% ( This is a must, I can say. When people are lost, they should be guided. So place the customer support numbers, email id etc prominentely on almost all the pages throught the check out process.)
  • Security Concerns – 21% ( Security is again very important, customers are sharing their vital info like credit card numbers, PIN, etc. So security shouldnt be compromised.

Courtesy: grokdotcom

Web Analytics in 21 weeks ?

haha, this is so cute work by Avinash Kaushik.. have a look at this.. “Getting an early start on a career in analytics”

Career in analytics

“I would have thought that 21 weeks might be a tad bit early to start enhancing your Web Analytics skills, but who am I to argue with an enhanced sonogram image! ; )”

Courtesy: Flickr

Abandonment to Re-marketing

There are so many online stores now, you can buy anything to everything on this world wide web. This in turn brings good amount of work for the “Web analysts”, who then starts investigating, Churning millions of data’s. When you enter a hyper mall and just do window shopping, there are very few chances that you will be noticed by shop owners. Unless you have been given a membership card, with advance RFID or something like that. But when you go to an online store, start from your landing page ” Your Watched” !

Web analyst can track your movements like, what page are you viewing, which page attracted you, are you shopping or just looking at videos etc.. This would help the analyst and the web owner to optimise the web site in accordance to the customer’s view point.

But the issue is, abandonment rate. well let me explain by an example. If I go to Amazon.com and start browsing for say a novel ” ABC”  and then I find that novel and then I add it to my cart, then while filling up the required information, suddenly I drop this idea of buying and leave and go to some other site or just close the window. This is called abandonment. Not necessary that, only if you drop the idea of buying is called abandonment, even when i set the conversion or rule as filling up the form, survey or subscribing to my newsletter and in the final stage you dont finish the rule.Its the same.

There is a report that, if we remarket to those who have abandon the cart within a day or even better on the same day, then there are chances that people would come back and finish the process. If we do it, after 3 days the chances is very less.

Forrester reports that an immediate follow up to an abandonment (within 30 minutes) of an abandonment would generate a staggering 89% open rate, and conversion of 26%.

Here is a small chart which explains by itself:

Email response rates chart

Source: Website Conversion

Ad Sense: Tutorial

I came across this video on Google Adsense, It is a good resource to know about, analytics when integrated with google ad sense. Avinash Kaushik has explained it in a neat way, so even I could understand this clearly.

PS: Couldn’t blog for a long time, will soon update with some interesting news on web analytics.

Why and who should know about Web Analytics:

  1. You can identify which site referrer is sending traffic and revenues to your site.
  • You never know from where your getting the traffic, is it from Google search engine, or any other search engine or is it from some other site, is it from any of your affiliates. So when we start using web analytics, we can track it down.
  1. You can see which product or service is more viewed or liked.
  • There might be thousands of products displayed in your site or there might be different services offered to your customers, but with the help of web analytics, you can see which is the most popular service or the product(s). so you can concentrate on that particular service or product.
  1. If you had done any kind of marketing campaigns, who could know which one yielded more results.
  • You must have done lots of e mail campaign or done any kind of promotional campaigns for your company by online method, you can see the ROI of those campaigns using this analytics. This will tell you which the best campaign was.
  1. You can measure the impact of the online channel in general; see how your online business is doing.
  • This tells you how your company is doing in the online stream in general, should you concentrate on brick and mortar method of doing business or should you go with online alone.
  1. You can see your potential target customers, and try to get business from them.
  • You can see who will be your customers, prospective customers, members etc. you can see from which place are they from. So you can immediately convert those prospective ones to your real time customers.
  1. You can analyse your visitors click stream, see which pages, links they click.
  • This is self explanatory, you can generally see which pages they click and how long they stay in that page and where do they go from that page.
  1. You can also start cross-selling, by giving some recommendations on other products, when your selling your product(s)
  • If your company has lots of products in the same category, you can start cross selling. Why don’t you suggests or give some recommendations of products to they customers when they buy any product from your website?
  1. You can see if you need to add any new stuff to your site, like new theme or content in general.
  • Again, this is self explanatory. You can think on adding new stuffs to your website or enhance the site by adding new themes or pattern etc..
  1. Sometimes visitors uses some keywords in your site, you can track them in order to develop new product line from it.
  • Grab those key words; they are so vital that you can use those keywords for your Google ad word marketing too. You can develop some products too.
  1. Last but not the least, you can find errors in your pages, Website.
  • To err is human, so find those errors and make your site beautiful.

We can add more reasons, but these should be in your top of your mind always.. Now lets see WHO should use this..

Who should use Web analytics?

Anybody can use it, but it would make sense if these guys use them.

  1. Do you have a website, where you’re generating income?
  2. You have high traffic counts, but low conversion?
  3. Do you do any e mail marketing campaign?
  4. Are you planning to rebuild your site?
  5. Are you using any paid search engine campaign?
  6. Or you’re interested in web analytics like me? J

Well guys, I think in today’s post you must have got some basic clues like, what is web analytics is all about.  Its really fun reading about this topic, will keep you posted on more about web analytics.. Well just to preview about tomorrow’s post: will be discussing on various terminologies, jargons in web analytics.

Got anything to share? Your comments are welcome J

Web Analytics – Valuable Books !!

I started my journey towards Web Analytics.. made some basic research, got vital links, got good e books. Now I just need a web site, so that I can use google analytics and start directly (thinking how to get some practical training) along with good reading… For people who are looking for some basic info on web analytics, I would suggest these as “Must read” books.

1. Google Analytics – Mary E Tyler and Jerri L Ledford.

2. Web Analytics for Dummies – Pedro Sostre and Jennifer LeClaire.

3. Web Analytics- an hour a day – Avinash Kaushik

You can start with “Web Analytics for Dummies” and then move further.. Will keep posted on my progress. Happy reading …

Got any thing to say ?? Would love to read your views…

My Journey towards – Web Analytics

My interest is moving towards ” Web Analytics”.. wooow this is gonna be fun.. From my childhood days, computers fascinates me. This machine is really an awesome tool which mankind has invented. ( well there are other tools too, which I like the most ) already dreaming about the Microsoft Xbox project Natal… wish I could buy that soon…

Well coming back to Web Analytics, I have started doing some research on it.. Will soon keep updating what I learn .. Keep watching this Space..

Have fune ” wish I could get the Natal soon” wink !